Definition of loyalty: faithfulness, dependability, attachment, bond, constancy, devotion, earnestness, faith, integrity, reliability, support, true-heartedness, trustworthiness, truthfulness.

Would you like your customers to feel this way about you and your business? Who wouldn’t want a group of recurring customers that bonded quickly and became dependable, earnest, and loyal?

Now I want you to hold out both of your hands and count the number of times that any personal care provider ever called you to see how you were doing after your appointment. I’m guessing that number will remain on one hand. Any extra little details are what cause you to stand out from their other experiences, and except for your time there is very little cost.

So why don’t you consider being one of the rare few. A call, a note, a gesture; whether you reach them or not, it is the thought that counts. So make sure to leave a message so they know you tried.

Blog business, customers, loyalty

I looked up the word loyal today and one of the first meanings that popped out at me was “doglike”. I have dogs so I liked that. I started thinking about how loyal and doglike relate. My dogs seem to be faithful and committed to me. They seem to love me no matter what and are always happy to see me. I think this because they get so excited when I come home, when I feed them and they follow me wherever I go and always want to be in the same room with me. I believe they are devoted to me.

I want clients that are like that, well not exactly like that, but you get the idea. They are true blue to me and wouldn’t want to go to another for my service. One of the many ways I do this is by looking how I built that relationship with my dogs. I put a lot of time and energy into my pets. I spend time with them and genuinely care for them. I am loyal to them first so that is what I get in return. I believe that I can do the same with all the people in my life I care about. Clients too.

Coaching clients, faithful, loyalty

The more you can inspire, encourage and incent everyone who works for you the better chance you have for success. Being open-minded during any economy ensures you will have employees who wouldn’t’ think of being anywhere else. A happy employee translates to a happy client.

So consider a bonus for each new customer any practitioner brings into your business. Give them something else when they rebook. Reward the behavior you are looking for that adds up to a growing repeat business. You want to take care of the hands that your business relies on.

This requires a simple signed agreement up front and a commitment to upholding your agreements by developing systems for each process. Get creative, be flexible and you will continue to build a thriving business that people love to work at and patronize.

Coaching clients, customers, partner

Title: AMTA conference
Location: Seattle, WA
Description: AMTA conference
Start Date: 2009-04-16
End Date: 2009-04-19

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