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Low Cost, Big Pay Off to Build Loyalty

March 18th, 2009

Definition of loyalty: faithfulness, dependability, attachment, bond, constancy, devotion, earnestness, faith, integrity, reliability, support, true-heartedness, trustworthiness, truthfulness.

Would you like your customers to feel this way about you and your business? Who wouldn’t want a group of recurring customers that bonded quickly and became dependable, earnest, and loyal?

Now I want you to hold out both of your hands and count the number of times that any personal care provider ever called you to see how you were doing after your appointment. I’m guessing that number will remain on one hand. Any extra little details are what cause you to stand out from their other experiences, and except for your time there is very little cost.

So why don’t you consider being one of the rare few. A call, a note, a gesture; whether you reach them or not, it is the thought that counts. So make sure to leave a message so they know you tried.

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