Definition of loyalty: faithfulness, dependability, attachment, bond, constancy, devotion, earnestness, faith, integrity, reliability, support, true-heartedness, trustworthiness, truthfulness.

Would you like your customers to feel this way about you and your business? Who wouldn’t want a group of recurring customers that bonded quickly and became dependable, earnest, and loyal?

Now I want you to hold out both of your hands and count the number of times that any personal care provider ever called you to see how you were doing after your appointment. I’m guessing that number will remain on one hand. Any extra little details are what cause you to stand out from their other experiences, and except for your time there is very little cost.

So why don’t you consider being one of the rare few. A call, a note, a gesture; whether you reach them or not, it is the thought that counts. So make sure to leave a message so they know you tried.

Blog business, customers, loyalty

Just the word “business plan” sends chills down my spine. Ugh! It sounds dull and scary and a bit overwhelming. I don’t think I’m alone in this feeling. But one day I took a minute to think about why I would even want to do a business plan. What will it change for me and my business? This is what I came up with and how I made it more fun.

I realized I had some ideas about what I wanted in my business but there were many parts I wasn’t clear on and had no idea why I wanted them. Was it just because someone else said that is the way it should be done or that is the way it has always been done so it’s the only way. So I decided I would start to dream about what I wanted and how I wanted my business to be. I didn’t answer the specific questions yet. I just got a blank notebook and started to write. I love the question “If money were no object what would get you up in the morning? What would you be doing?” So what would your business really look like if money was not an issue?

Just start dreaming about what could be.

Coaching business, dreaming