Definition of loyalty: faithfulness, dependability, attachment, bond, constancy, devotion, earnestness, faith, integrity, reliability, support, true-heartedness, trustworthiness, truthfulness.

Would you like your customers to feel this way about you and your business? Who wouldn’t want a group of recurring customers that bonded quickly and became dependable, earnest, and loyal?

Now I want you to hold out both of your hands and count the number of times that any personal care provider ever called you to see how you were doing after your appointment. I’m guessing that number will remain on one hand. Any extra little details are what cause you to stand out from their other experiences, and except for your time there is very little cost.

So why don’t you consider being one of the rare few. A call, a note, a gesture; whether you reach them or not, it is the thought that counts. So make sure to leave a message so they know you tried.

Blog business, customers, loyalty

The more you can inspire, encourage and incent everyone who works for you the better chance you have for success. Being open-minded during any economy ensures you will have employees who wouldn’t’ think of being anywhere else. A happy employee translates to a happy client.

So consider a bonus for each new customer any practitioner brings into your business. Give them something else when they rebook. Reward the behavior you are looking for that adds up to a growing repeat business. You want to take care of the hands that your business relies on.

This requires a simple signed agreement up front and a commitment to upholding your agreements by developing systems for each process. Get creative, be flexible and you will continue to build a thriving business that people love to work at and patronize.

Coaching clients, customers, partner